MKT501 – Marketing Management

Marketing Management provides insights into strategic marketing planning, customer behavior, market segmentation, and the 4Ps (Product, Price, Place, Promotion). The course teaches how to position products and build competitive brands.

• Marketing mix (4Ps) and customer value

• Consumer behavior and market segmentation

• Positioning and branding strategies

• Pricing strategies and sales promotion

• Digital marketing and e-commerce trends

• Distribution and channel management

• Marketing research and data analysis

• Marketing plan development

• Case studies and real-life applications