ENG301

ENG301 – Business Communication

This course teaches effective communication tailored to business settings. It begins with the basics of business writing, including emails, memos, letters, and reports, focusing on clarity, tone, and purpose. Students practice oral communication through presentations, public speaking, and group discussions, learning how to structure arguments, use visual aids, and handle Q&A sessions. Listening skills, interpersonal communication, and non-verbal cues are also covered. Special emphasis is placed on cross-cultural communication, negotiation tactics, and communication technologies (Zoom, Slack, professional social media). Students complete communication portfolios and present simulated business proposals. Learning Outcomes: Prepares students to succeed in interviews, meetings, and professional writing, essential across all business fields.