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MKT501

MKT501 – Marketing Management

Marketing Management explores the complete marketing process from strategy to execution. Students learn about consumer behavior, market research techniques, and how to define segmentation, targeting, and positioning (STP) strategies. The course delves into the 4Ps of marketing — Product development, Pricing strategies, Promotion methods (including digital campaigns), and Place (distribution channels). Emphasis is placed on brand equity, customer relationship management (CRM), and integrated marketing communications (IMC). Students engage in marketing simulations, competitive analyses, and campaign development projects using tools like Google Ads, Facebook Business Manager, and marketing analytics platforms. Learning Outcomes: Graduates are prepared for careers in marketing strategy, brand management, digital marketing, or market research.

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MKT501 – Marketing Management

Marketing Management provides insights into strategic marketing planning, customer behavior, market segmentation, and the 4Ps (Product, Price, Place, Promotion). The course teaches how to position products and build competitive brands.

  • Marketing mix (4Ps) and customer value

  • Consumer behavior and market segmentation

  • Positioning and branding strategies

  • Pricing strategies and sales promotion

  • Digital marketing and e-commerce trends

  • Distribution and channel management

  • Marketing research and data analysis

  • Marketing plan development

  • Case studies and real-life applications