MGT603

MGT603 – Strategic Management

Strategic Management is a capstone course that brings together all functional areas of business to formulate and implement cohesive strategies. It teaches students how to conduct internal analysis (using tools like VRIO, value chain analysis) and external analysis (SWOT, PESTEL, Porter’s Five Forces) to understand a firm's strategic position. Students learn about different business-level strategies (cost leadership, differentiation, focus) and corporate-level strategies (diversification, vertical integration, mergers, and acquisitions). Strategic planning tools like the Ansoff Matrix, BCG Matrix, and Balanced Scorecard are applied through simulations and case studies. Emphasis is also placed on strategic execution, involving change management, leadership, organizational culture, and performance metrics. The ethical implications of strategy, including corporate governance and stakeholder interests, are discussed. Learning Outcomes: Students graduate with the ability to think holistically about business strategy and are prepared for roles in consulting, executive leadership, or corporate planning